By David Mackenzie

The V-Series has actually been around since the beginning of BRAVIA in 2005, and has traditionally taken its place in the comfortable mid-range spot (the first V-Series BRAVIAs were featured prominently in the company’s original memorable adverts). Although specifications have changed in order to move with the times, the same would appear to hold true today: the Sony KDL40V4000 features the now ubiquitous 1920×1080p LCD panel, but doesn’t feature a 100hz system or some of Sony’s fancier video processing or convenience features. Does this no-nonsense 40″ HDTV display do what it sets out to do well? Read on.
Detail & Resolution
Over HDMI, and with the [Full Pixel] mode turned on, the Sony KDL40V4000 successfully resolved each nuance of the horizontal and vertical 1920×1080 line patterns.
Video Processing
The Sony KDL40V4000’s standard-def video processing is average. At first, we were about to say that this television featured the worst standard definition scaling (upconversion) we’d ever seen, but fortunately, this turned out to be a bug. An explanation: when the TV is fed with 480i, 480p, 576i, or 576p video, and Sharpness is set to “Minimum”, the TV actually applies the maximum amount of sharpening, resulting in a very poor quality picture with a huge amount of ringing.
Picture Quality
High Definition (Blu-ray)
For testing the 1080p performance of the Sony KDL40V4000 LCD television, I picked out Resident Evil: Extinction, a video transfer which looks beautiful from start to finish (yes, even during the scenes of zombie splattering). The superb contrast being offered by the LCD panel rendered a dark scene near the end in a particularly stunning fashion. On other displays, particularly those that share the same S-PVA panel type (which can suffer from response time issues when not carefully implemented), the shadows around Milla Jovovich drag and blend into her face noticeably as she walks around, but the effect was absolutely minimal here.
the KDL40V4000’s design is unmistakably Sony. Resembling a slightly less prestigious W4000 series, the company’s “Draw the LINE” design concept is in effect, visible as an indentation between the area below the screen and the dotted speaker grille. The indentation here is covered in gloss black plastic rather than the glass-like perspex of the W-Series model, but the result is still appealing, despite the inclusion of a glossy finish (which can be distracting and reflective in certain rooms).
The back of the chassis features recessed handgrips, which eased the process of unboxing the LCD HDTV, fitting it onto its stand, and finally placing it into position.
Connections
A single back panel houses two HDMI inputs (there’s a third on the side), a set of Component video and stereo audio inputs, two SCART terminals (which can each accept RGB, Composite, and on the second input, also S-Video), an aerial input, and a VGA/PC input. In addition to the third HDMI input, the recessed side panel also features a Composite video input and accompanying stereo audio jacks. In common with several other recent European HDTVs, there is no traditional S-Video jack, but we can’t imagine anyone really missing it. If you have S-Video equipment that you absolutely must use, you can do so by feeding it through the S-Video compatible SCART terminal with an adapter.
Unlike older Sony displays which have featured the blue and yellow “WEGA GATE” style menu, the Sony KDL40V4000 instead features elegant menus which resemble a slightly cut-down version of the premium “Xross Media Bar” design, which incidentally leaves out the Xross Media Bar in favour of a standard list. Whilst accessing menus, the entire screen is covered in transparent blue. Upon making a picture adjustment, the transparent blue gives way to reveal the TV picture below, allowing the user to see the effects of the change.

Sony’s EPG design does not appear to have undergone any radical changes since the previous models, but this isn’t a problem, because it’s easy on the eyes, suitably responsive, and easy to use. The information banner is nice and small, and appears momentarily at the top of the screen after changing channels.
Benchmark Test Results
| Dead pixels |
None |
| Screen uniformity |
Excellent |
| Overscanning on HDMI |
0% with [Display Area] set to “Full Pixel“ |
| Blacker than black |
Passed |
| Black level |
Excellent |
| Black level retention |
Stable if [Adv Contrast Enhancer] off |
| Primary chromaticity |
Good with [Colour Space] “Standard“ |
| Scaling |
Good |
| Video mode deinterlacing |
Average; limited jaggies reduction |
| Film mode deinterlacing |
Poor; Failed 3:2/ 2:2 cadences in 480i/ 576i |
| Viewing angle |
Good for an LCD TV (90°) |
| Motion resolution |
250-300 |
| Digital noise reduction |
Acceptable at baseline |
| Sharpness |
Undefeatable edge enhancement on 1080i/1080p |
| 1080p/24 capability (PS3) |
Accepts 1080p/24 video signal; no telecine judder |
| Input lag |
0-10ms, very little |
Power Consumption
| Default |
235 watts ["Shop"], 196 watts ["Home"] * |
| Calibrated |
88 watts |
| Standby |
1 watt |
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